Creating a logical hierarchy of information helps customers and their influencers to understand where to go. Giving detailed and transparent information on all the products help them figure out what they can get, what options they have and where to get them.
Using a modular design approach, the website becomes easily updatable and robust. Personalisation makes the site more relatable to the users. Responsive website means the site looks good on all devices without sacrificing content and accesibility.

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